W Hotel, Hollywood
Los Angeles, California, USA
JaliⓇ Cascata panels were used in varying sizes, and locations for signage at the W hotel in Hollywood, in this Sussman Prejza design.
The iconic pedestrian sign at the main entrance uses clear Jali panel with red vinyl film applied on its surface for a glowing red appearance when back-lit. Smaller wall-mounted flag signs use the same strategy whereas clear panels are inset in the “W” shape within a concrete bench at the valet entrance. Back-lighting with addressable LED allows for precise control of overall illumination and gives the brand’s signature “W” an elegant and conspicuous presence in the property and vicinity .
Color & Finish:
Main Entrance & Flag-signs:
Red Vinyl film applied to Clear-Clear-Clear Panel
Various, ranging 8′ x 8′ to 3′ x 3′
Vertical to ground plane
Back-lit with addressable LED lighting
Precision shape cutting
Lighting solution consultation