W Hotel, Hollywood

          Los Angeles, California, USA

          Jali® Cascata panels were used in varying sizes, and locations for signage at the W hotel in Hollywood, in this Sussman Prejza design.

          The iconic pedestrian sign at the main entrance uses clear Jali panel with red vinyl film applied on its surface for a glowing red appearance when back-lit. Smaller wall-mounted flag signs use the same strategy whereas clear panels are inset in the "W" shape within a concrete bench at the valet entrance. Back-lighting with addressable LED allows for precise control of overall illumination and gives the brand's signature "W" an elegant and conspicuous presence in the property and vicinity .


          • Application

            Light Fixtures, Signage & Branding

          • Industry

            Commercial, Retail, Hospitality and Mixed Use, Brand Design

          • Environment


          • Illumination

            Back Lit

          • Material


          • Overall Color

            Material provided was clear. Red achieved with a vinyl film and color changing effect with lighting

          • Material Property

            Light Filtering

          • Family


          • Thickness


          • Double Sided


          • Pattern

            Cascata 100%

          • Grain


          • Finish


          • Installation Solution

            Framed, Insert

          • Detailing

            2-D Shapes