W Hotel, Hollywood
Los Angeles, California, USA
Jali® Cascata panels were used in varying sizes, and locations for signage at the W hotel in Hollywood, in this Sussman Prejza design.
The iconic pedestrian sign at the main entrance uses clear Jali panel with red vinyl film applied on its surface for a glowing red appearance when back-lit. Smaller wall-mounted flag signs use the same strategy whereas clear panels are inset in the "W" shape within a concrete bench at the valet entrance. Back-lighting with addressable LED allows for precise control of overall illumination and gives the brand's signature "W" an elegant and conspicuous presence in the property and vicinity .
Light Fixtures, Signage & Branding
Commercial, Retail, Hospitality and Mixed Use, Brand Design
Material provided was clear. Red achieved with a vinyl film and color changing effect with lighting